Be First Through
the Door
FieldLead helps B2B sales teams selling into physical locations:
- ✓Map every potential customer
- ✓Detect new customers as they open
- ✓Turn ICP strategy into sales execution
- ✓Capture the mid-market accounts competitors miss
The Platform
From market intelligence
to pipeline growth.
From market intelligence to closed deal — one platform your whole team actually uses.
Live Intelligence Dashboard
Fastest-growing chains, new opening alerts, and your full account list — scored and filtered to the accounts worth calling this week.
Chain & Operator Profiles
Every location in a chain's portfolio, key metrics, growth trajectory, and growth rate — full picture on every brand expanding in your market.
Field Sales Pipeline
Track every opportunity from first contact to closed. Built for reps in the field — not another heavyweight CRM nobody uses.
Territory-Wide Account Map
Pan and zoom across your entire market. Tier-coloured clusters collapse to individual pins at street level — every account scored and ready to call.
ICP Scoring Engine
Every account in your territory ranked against your ideal customer profile — automatically. Your top accounts are obvious before a rep makes a single call.
The Problem
Most sales teams are missing
30%+ of their market.
Here's what's holding back most physical-location sales teams.
01
Incomplete Account Coverage
Your CRM is not your market. Most reps work a fraction of available territory accounts.
02
No New Customer Visibility
New locations open every week. You find out months later — after a competitor already has the account.
03
Weak ICP Execution
Reps prioritize inconsistently. Without scoring, gut-feel replaces strategy and reps waste time.
04
Mid-Market Blind Spot
Fast-growing independents and regional chains are invisible. These are your future enterprise accounts.
Outcomes
One platform solves all four.
Map your market, catch new customers as they open, execute your ICP strategy, and surface the growth your competitors miss.
Map Your Market
Know every account in your territory before you make the first call. No gaps, no blind spots.
Know New Openings
Get alerted the week a new location opens — before your competition. The 90-day window is yours.
Execute ICP Strategy
Score every account against your ideal customer profile automatically. Your top 50 are obvious.
Capture Hidden Growth
Surface the fast-growing mid-market operators your team is missing before they appear on competitors' radar.
Ready to see your market?
Request a live demo with your territory data.
We'll load your market — city, vertical, and ICP filters — and walk you through live accounts your team is currently missing.
The biggest growth opportunity is the accounts your team overlooks.
National Chains
Well Covered
Mid-Market
Largely Uncovered
Enterprise Accounts
Well Covered
Every rep knows their top 20 national accounts. The mid-size operators growing fast enough to be enterprise-sized in 3 years? Invisible. FieldLead tracks location-count velocity, new opening flags, and chain growth rates — surfacing these accounts before they appear on anyone else's radar.
Fastest-growing accounts
usually mid-market chains expanding from 5 → 50 locations
90-day window
to capture a new account before competition arrives
Future enterprise accounts
were once mid-market — first-mover wins the relationship
ROI
What better market coverage produces.
The business case is straightforward.
More Addressable Pipeline
Reps work a complete market — not 60% of it. Every account in your territory, ranked and ready to call.
Higher Rep Productivity
Scored, prioritized accounts mean no time wasted on low-fit leads. Your hit list is already sorted.
Win Customers Earlier
New opening alerts mean first contact before competitors arrive. The 90-day window is yours to own.
Capture Emerging Growth
Mid-market chains tracked from first opening to enterprise scale — before they appear on anyone else's radar.
Competitive
No purpose-built solution
exists for this motion.
| Feature | FieldLead |
|---|---|
| New Opening Alerts | ✓ |
| Territory Intelligence | ✓ |
| Composite Lead Scoring | ✓ |
| Contact Enrichment | ✓ |
| Field CRM | ✓ |
| Mobile-First | ✓ |
| Food Service Data Model | ✓ |
| Salesforce Sync | ✓ |
Salesforce: Built for software sales. No food service data model. No cuisine types, distributor relationships, or territory new-opening detection.
Datassential: Gold-standard food service data reporting after-the-fact. Not a field rep tool. No real-time new opening alerts. No mobile interface. No CRM.
Google Maps: No scoring, territory filtering, CRM, contact data, or new opening notification. The tool they resort to when nothing purpose-built exists.
Canada Data — Proof of Concept
See it running on live data.
We'll load your Canadian market — city, vertical, and ICP filters — and walk you through live accounts your team is currently missing.
What you'll see:
- ✓100k+ Canada food service accounts on a live map
- ✓New openings flagged within days of opening
- ✓Five-signal ICP scoring engine — live priority tiers
- ✓Account sidebar: phone, cuisine, CRM status, tap-to-call
- ✓Chain and operator groups detected and mapped nationwide
- ✓Mid-market growth accounts surfaced automatically
POC — Canada Data
100k+
Canada accounts
1,200+
Chains detected
40k+
With phone numbers
1,200+
New openings/yr